Photo Gallery

Event objective: 

Introduce the latest ‘see now buy now’ runway concept from the brand and showcase the the runway collection to a group of Amal's VIP clients 

Event format: 

An  exclusive in-store event with a fashion trunk show replicating the runway event that happened in New York a few days earlier. Guests were able to place direct orders on the looks they saw during the show and have them delivered before they hit the stores worldwide. 

Location: 

Ralph Lauren boutique, Dubai Mall