Objective:
Raise awareness on Emirati and regional brands in Europe and internationally
Format:
Future collections of participating brands were displayed for two seasons (6 months) in a leading showroom in Milano on Corso Vittorio Emanuele. A launch event that hosted Editors of Cosmopolitan, Vogue Italia, Vanity Fair, and other publications took place. Buyers from international retailers were invited to view and place orders.
Location:
Milano, Italia
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