Photo Gallery

Objective: 

Raise awareness on Emirati and regional brands in Europe and internationally

Format: 

Future collections of participating brands were displayed for two seasons (6 months) in a leading showroom in Milano on Corso Vittorio Emanuele. A launch event that hosted Editors of Cosmopolitan, Vogue Italia, Vanity Fair, and other publications took place. Buyers from international retailers were invited to view and place orders.

Location: 

Milano, Italia